Service / Web & UX
Responsive design and development, Next.js, WordPress, landing pages, UX/UI and Core Web Vitals. Your website is a commercial asset, not an online brochure.
average conversion uplift after B2B redesign with decision-maker-oriented architecture. Same traffic, more qualified leads, less bounce.
Reference
B2B web projects · Esconzeta 2025
What we mean by B2B web
Your B2B website is your never-sleeping sales rep, your 3 AM receptionist and your eight-country catalog at once. Or should be. Usual finding: websites that act as digital brochures — pretty, expensive and completely harmless to pipeline. We design for conversion and SEO, not for showcasing.
What we do differently
Design subordinated to the visitor doing what they need to do.
What we build together
Five disciplines that hold a serious digital asset. Not sold separately: combined by the real state of your site and your conversion bottleneck.
Every page, block and CTA designed for the B2B decision-maker to advance to a measurable next step. Real mobile-first (the technical director opens your site between meetings), clear visual hierarchy, B2B-thought forms, coherent identity. Design with commercial purpose, not portfolio.
WordPress when your team edits daily, Next.js when you need performance, technical SEO and a modern frontend. Headless hybrid when it makes sense. We pick the stack by your operational reality, not what the developer of the day fancies.
Landings built for one thing: that paid, organic or email traffic completes the goal. One hypothesis, one message, one form. No distracting menu. Each landing is measured independently and iterated with data, not opinions.
A/B testing prioritized hypotheses (PIE/ICE), heatmaps, session replay and moderated usability tests with real clients. Interviews, tree testing and journeys that explain where your visitor drops and what friction costs pipeline. Each design change defended with data, not feeling.
Core Web Vitals within Google’s “Good” threshold (LCP, CLS, INP) on real visits. WebP/AVIF images, display-swap fonts, trimmed JavaScript, CDN and cache. And on top: updates, external backups, 24/7 uptime monitoring and security patches so the site stays an asset, not a liability.
Before redesigning
Does your site measure more than visits? Let’s start there.
How we work
Every web project starts the same: first we understand where you are and where your visitor drops. Without that diagnosis, any redesign is decoration, not strategy.
We analyze hierarchy, architecture, performance, on-page SEO, accessibility and conversion flow. Short interviews with clients and sales. Without this, everything after is decoration.
Content structure aligned with SEO and search intent, mobile and desktop wireframes, key flows and URL plan. Approved on paper before painting a pixel.
Bi-weekly navigable deliveries, hot feedback, closed milestones. Staging accessible from day one. The site is built in plain client sight, not a black box.
After launch, monthly iteration with real data: analytics, heatmaps, CRO, Core Web Vitals. The site doesn’t end the day it ships: it starts.
We analyze hierarchy, architecture, performance, on-page SEO, accessibility and conversion flow. Short interviews with clients and sales. Without this, everything after is decoration.
Content structure aligned with SEO and search intent, mobile and desktop wireframes, key flows and URL plan. Approved on paper before painting a pixel.
Bi-weekly navigable deliveries, hot feedback, closed milestones. Staging accessible from day one. The site is built in plain client sight, not a black box.
After launch, monthly iteration with real data: analytics, heatmaps, CRO, Core Web Vitals. The site doesn’t end the day it ships: it starts.
What you won’t find
In web it’s easier to make something pretty than something useful. These are the limits that let us work with business judgment, not portfolio.
We don’t design for taste — every visual decision must defend a hierarchy, a conversion or an SEO requirement. If only pretty, it’s out.
Nor deliver and disappear — launch is the start, not the end. An abandoned site is a declining site.
Nor use generic templates with swapped logo — your site is built around your value proposition and B2B buyer.
Nor lock you in — month to month, full access to your accounts. You stay because it works.
Nor invent case studies — real accounts with real data before you sign anything.
Nor optimize without measuring first — without conversion and analytics baseline, any change is opinion. We measure before touching.
Real numbers
Average conversion after redesign
clear architecture, decision-maker copy and B2B-ready forms. Same traffic, more qualified leads.
Organic traffic after redesign
SEO architecture from wireframe, Core Web Vitals within "Good" and preserved URLs. More visibility without an extra euro in paid.
Bounce on dedicated landings
one hypothesis per landing, ad-aligned message, short form. Less distraction, more buying intent.
Average figures from B2B web projects delivered by Esconzeta in 2025. Results depend on sector, digital maturity and starting point.
It depends on what you want to build.
We work with businesses that no longer want to improvise. That seek direction, not just execution.
A shared goal:
making every decision count.
Frequently asked questions
A serious B2B corporate site usually goes between 8 and 14 weeks from kick-off to launch: 2 weeks of audit and architecture, 3-4 design, 4-6 development and 1-2 QA and launch. Bigger projects (multi-language, configurators, client portal) can go 4-6 months. Promising 3 weeks is a red flag.
WordPress if your team needs to publish daily and full editorial autonomy. Next.js if performance, technical SEO and digital product integration are critical. For many clients the answer is hybrid: Next.js front + WordPress or headless CMS behind. We decide by your operational reality, not fashion.
Depends on the base. If the site has decent architecture, a live CMS and organic traffic to lose, we almost always optimize on what’s there: section redesign, technical improvement and new landings. If it’s flat 2014 HTML without SEO structure, redoing pays off. We decide after the audit, with numbers and calendar, never to sell a project.
We do B2B ecommerce: industrial catalogs, client portals, online quotes and configurators. WooCommerce, Shopify B2B or headless depending on the case. We’re not the agency for a large-scale D2C fashion ecommerce; we are if you sell to companies and need the digital catalog to behave like the sales rep.
Core and plugin updates, security patches, daily external backups, 24/7 monitoring of uptime and real Core Web Vitals, monthly hours pool for minor changes and incident support. Monthly reporting with what was done, detected and proposed. No lock-in: month to month.
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The first step is a conversation.
No strings attached, no smoke.