Service / Marketing Performance
SEO, GEO, PPC, email, automation and CRO with direct senior leadership and execution. No smoke, no juniors behind your account, no lock-in. Every euro invested with a clear path to MQL, SQL and pipeline.
of the B2B SMEs we audit don’t have tracking set up to measure real ROI per channel. They spend without knowing what works.
Source
Internal observation · Esconzeta audits 2024–2026
What we mean by performance
Performance is not a dashboard with impressions and CTR. It’s the distance between the first PPC euro and the signed contract. We work with metrics that matter: MQL, SQL, CAC, LTV and pipeline velocity. The rest are vanity.
How we work
If your funnel isn’t tied to sales, the first step is tying it.
What we activate together
Not sold separately, not executed in silos. Combined by your real bottleneck: where the pipeline breaks, that’s where we start.
Technical, on-page, off-page and local. Audit, intent-based keyword research, architecture, content, links and Google Business Profile. We don’t chase traffic volume: we chase buying-intent traffic.
When your buyer asks ChatGPT, Perplexity, Gemini or Claude for vendors in your category, your brand either shows up or it doesn’t. We track weekly visibility across 4 engines and execute the actions that get you into the answer.
Google Ads, LinkedIn Ads and Meta Ads under a single senior direction. Clean structures, real-decision-maker targeting, server-side tracking and bids tied to CRM conversion value, not form submission.
Nurturing sequences, lead scoring and sales hand-off in HubSpot, ActiveCampaign or Marketing Cloud. The highest-ROI channel in digital marketing, executed without shortcuts or generic templates.
A/B tests tied to campaigns and pages that move pipeline. ICE-prioritized hypotheses, traffic enough for real significance and honest reading of results. The rest is optimization theater.
Before executing
Don’t know which of the five moves your business most? Start with the diagnosis.
How we work
No diagnosis, no prioritization. No prioritization, budget is split by gut. This is how we work every account from day one.
We audit accounts, tracking, content, keywords, campaigns and CRM. Without this, everything else is opinion.
Impact / effort matrix. We attack first what moves pipeline in 90 days. The pretty stuff later.
Direct leadership and execution. No juniors or intermediate layers between strategy and what hits channel.
Monthly reporting with MQL, SQL, CAC and LTV. We adjust budgets, creatives and channels by what works.
We audit accounts, tracking, content, keywords, campaigns and CRM. Without this, everything else is opinion.
Impact / effort matrix. We attack first what moves pipeline in 90 days. The pretty stuff later.
Direct leadership and execution. No juniors or intermediate layers between strategy and what hits channel.
Monthly reporting with MQL, SQL, CAC and LTV. We adjust budgets, creatives and channels by what works.
What you won’t find
In performance it’s easy to hide behind dashboards. These are the commitments that force us to deliver, not just look busy.
We don’t sell hours — we sell results tied to your pipeline. Charging by the hour is both of us losing.
Nor vanity metrics — impressions, reach and followers don’t pay salaries. We report MQL, SQL, CAC and LTV.
Nor subcontract to juniors — 22+ years senior experience per account. No "agency that does it for us".
Nor lock you in — month to month, full access to your accounts. You stay because it works.
Nor invent case studies — real accounts with real data before you sign anything.
Real numbers
CPL in 90 days
Google Ads restructuring + dedicated landings. Same budget, more qualified leads.
Organic MQLs in 6 months
Fixed technical SEO, pillar + cluster content, GEO. Traffic that converts, not bounces.
Average B2B ROAS
Coordinated Google + LinkedIn + Meta, server-side tracking and real multi-channel attribution.
Average figures from active B2B accounts managed by Esconzeta in 2025. Results depend on sector, budget and digital maturity.
It depends on what you want to build.
We work with businesses that no longer want to improvise. That seek direction, not just execution.
A shared goal:
making every decision count.
Frequently asked questions
In paid (Google, LinkedIn, Meta) signal usually appears in 4-6 weeks and real optimization from month 2. In SEO, 4-6 months for first sustained movement, 9-12 for serious impact. If someone promises SEO results in 30 days, be suspicious.
Depends on channel and ticket. In B2B Google Ads, below 2,000 €/month (fees + media) it’s hard to extract statistical signal. In LinkedIn Ads, realistic floor is around 3,000 €/month. In pure SEO, we work from 1,500 €/month with sustained results.
If you need pipeline in 60 days, Ads. If you want a channel with decreasing marginal cost at 12-24 months, SEO. Standard in B2B is to combine: Ads for existing demand, SEO for future demand and GEO so you’re not left out when people ask ChatGPT.
We do an external audit, no strings. We show you what’s good, what we’d change and what budget is leaking. If your agency is doing well, we tell you. If not, we give you objective arguments to decide.
No. We work month to month. Accounts and access are yours from day one. If a month we don’t add value, you leave. That filter forces us to deliver every month, not the contract.
BLOG
The first step is a conversation.
No strings attached, no smoke.