360° diagnosis
We audit with you what you already have (channels, web, message, data, metrics, competitors) and separate what works, what can be improved and what must be stopped. The base on which everything else is decided.
Service / Consulting & strategy
Consulting,
before execution.
For B2B SMEs with €2-15M revenue. We work with you on what to move and why. How, when and with whom to execute it is decided afterwards, inside the consulting itself, with no upfront commitment to channels or providers.
No conflict,
of interest.
0%
of what we decide in consulting is tied to contracting our execution. If we later coordinate your team, your agency or ours, it’s signed separately. That separation is the only way the diagnosis can be honest.
Policy
Consulting and strategy are always contracted separately from execution
What we mean by consulting
Consulting is ordering the business before moving anything: for whom, against whom, with what message, which channels to prioritize, which metrics matter. Action comes after, decided inside consulting with data on the table, not before starting.
Profile leading the work
A senior profile with experience across very different projects and sectors leading every account. No subcontracted juniors, no account managers learning your business while billing..
What consulting covers
Four fronts. One single direction.
Consulting focuses on ordering the business before any action. It covers the four fronts where B2B SMEs lose the most time and money for lack of external judgment.
Positioning & message
Before moving any channel: who you’re for, against whom you compete and why they should choose you. We define positioning, main message and a consistent argumentary between marketing and sales.
Strategy & prioritization
Quarterly roadmap with clear priorities, defensible investment and measurable milestones. Business metrics (MQL, SQL, CAC, LTV, payback) before agency metrics. Defensible before board or investor.
Accompaniment & review
Periodic leadership sessions, metrics review and adjustments based on real data. When the action phase arrives, the decision on how, when and with whom to execute is made inside consulting, not beforehand.
Let’s talk about your case
30 minutes with leadership. No sales pitch, just judgment..
How we work
Four steps. Zero smoke.
All consulting goes through the same process. No shortcuts, no generic templates. Each step has a deliverable, an owner and a deadline.
01
Diagnosis
Interviews with leadership, sales and clients. Financial data on the table: CAC, LTV, margin and payback by channel.
02
Prioritization
Impact / effort matrix with real numbers. We decide what to move first (and what to stop doing).
03
Documented decisions
Every decision with owner, deadline, expected cost and impact. A plan defensible before board or investor.
04
Quarterly review
Every 90 days: what moved pipeline, what didn’t, which hypothesis was confirmed. Adjustment with real data.
01
Diagnosis
Interviews with leadership, sales and clients. Financial data on the table: CAC, LTV, margin and payback by channel.
02
Prioritization
Impact / effort matrix with real numbers. We decide what to move first (and what to stop doing).
03
Documented decisions
Every decision with owner, deadline, expected cost and impact. A plan defensible before board or investor.
04
Quarterly review
Every 90 days: what moved pipeline, what didn’t, which hypothesis was confirmed. Adjustment with real data.
What you won’t find
What we DO NOT do.
As important as knowing what we do is knowing what we refuse. These are the limits that let us work with judgment, not volume.
- ×
We don’t sell hours — we sell judgment and applicable decisions.
- ×
Nor vanity metrics — impressions and followers don’t pay salaries.
- ×
Nor subcontract to juniors — 22+ senior years, no intermediate layers.
- ×
Nor lock you in — month to month, full access to your accounts. You stay because it works.
- ×
Nor invent case studies — real accounts with real data before you sign anything.
- ×
Nor filler PowerPoints — signed decisions, not pretty slides.
Sectors
Is this for my business?.
It depends on what you want to build.
We work with businesses that no longer want to improvise. That seek direction, not just execution.
A shared goal:
making every decision count.
Frequently asked questions
What our clients ask us.
What kind of company is this consulting designed for?
For B2B SMEs with €2-15M in revenue, with a product or service already validated in the market and with a decision-maker available (CEO, sales lead or partner). We don’t fit companies still validating product, large corporations requiring months of vendor onboarding, or teams where marketing is run by a junior without authority to move decisions.
Do you execute or just consult?
Consulting and strategy are contracted separately from any execution. If after ordering strategy it makes sense to execute, we decide together how (your internal team, your current agency, market freelancers or our Performance, Brand & Content, Web & AI or Data services). That separation is the only way the diagnosis is honest: we don’t propose a channel because we sell it.
Who leads the consulting?
A senior profile with experience across very different projects and sectors leading every account. No subcontracted juniors, no account managers learning your business while billing. The point of contact stays the same throughout the relationship.
Which sectors do you have experience in?
We work with active clients in very diverse sectors: energy, industrial storage, retail SaaS, pharma, legal, manufacturing and professional services. Consulting works because it’s been tested in businesses with sales cycles from 3 to 18 months, varying average ticket and very different sales structures.
How much does B2B marketing consulting cost in Spain?
The Spanish market in 2026 moves across three ranges depending on the model: one-off diagnoses €800-3,500 (depending on depth and deliverables); senior consultant monthly retainers €600-2,500/mo (session + review + access); external strategic direction with deeper involvement €1,500-4,500/mo (weekly or biweekly sessions, interlocution with team and agencies). The specific proposal for your case is defined after the first conversation, based on scope, frequency and duration. We don’t work by the hour: we work on a relationship with a clear business goal.
How long until consulting shows in the business?
First quick wins usually appear in 60-90 days: tracking fixes, cuts to inefficient spend, message restructuring. Deeper moves (positioning, content, marketing-sales alignment) move pipeline between months 4 and 9. In B2B with long sales cycles, closed contracts attributable to the new strategy appear between months 6 and 12.
Is there lock-in?
Only the minimum needed for the work to take real effect. After the minimums, month-to-month with no lock-in: you stay because it works, not because you signed 12 months. That’s the only condition that forces us to deliver each month instead of resting on a yearly contract.
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✓No sales pitch. Just strategy.
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