Strategic consulting
Monthly senior direction and integrated 360° digital audit. Full diagnosis of web, SEO, content, paid, CRM and analytics, plus hard decisions taken with you. Without this, everything else is opinion.
Service / Strategy
Before executing,
we think.
Strategic consulting, marketing-sales alignment, integrated marketing plan and training. Without strategy, executing is just noise.
We don’t sell tactics,
we sell judgment.
73%
of the SMEs we audit have no documented judgment: which channel to prioritize, which metric matters, how to know if spend is justified.
Source
Internal observation · Esconzeta portfolio 2024–2026
What we mean by strategy
Strategy is the only work that cannot be outsourced. We diagnose your business, prioritize by impact and decide with you what to move first (and what to stop doing). Business metrics (MQL, SQL, CAC, LTV, payback) before agency metrics.
Reading between the lines
Since 2024, directing SMEs that no longer want to improvise.
What we can do for you
Four levers. Four decisions.
Not catalog services. They are the four points where a B2B SME loses the most money for lack of direction. We choose together where to start.
Marketing-sales alignment
Joint MQL and SQL definition, response-time SLA, hand-off criteria and pipeline meetings. So marketing and sales finally move at the same pace.
Integrated marketing plan
Goals, budget and quarterly roadmap tied to pipeline. Prioritized channels, defensible investment and measurable milestones. The map before the trip.
Training
If you’re going to internalize, do it with judgment. Custom programs for your team: SEO, Ads, analytics, strategy. Real autonomy, not agency dependency.
Before executing
Don’t know where to start? We solve it in one hour.
Strategic methodology
Four steps. Zero smoke.
Every strategy we deliver goes through the same process. No shortcuts, no generic templates. Each step has a deliverable and an owner.
01
Diagnosis
Interviews with leadership, sales and clients. Financial data on the table: CAC, LTV, margin and payback by channel.
02
Prioritization
Impact / effort matrix with real numbers. We decide what to move first (and what to stop doing).
03
Documented decisions
Every decision with owner, deadline, expected cost and impact. A plan defensible before board or investor.
04
Quarterly review
Every 90 days: what moved pipeline, what didn’t, which hypothesis was confirmed. Adjustment with real data.
01
Diagnosis
Interviews with leadership, sales and clients. Financial data on the table: CAC, LTV, margin and payback by channel.
02
Prioritization
Impact / effort matrix with real numbers. We decide what to move first (and what to stop doing).
03
Documented decisions
Every decision with owner, deadline, expected cost and impact. A plan defensible before board or investor.
04
Quarterly review
Every 90 days: what moved pipeline, what didn’t, which hypothesis was confirmed. Adjustment with real data.
What you won’t find
What we DO NOT do.
As important as knowing what we do is knowing what we refuse. These are the limits that let us work with judgment, not volume.
- ×
We don’t sell hours — we sell judgment and applicable decisions.
- ×
Nor vanity metrics — impressions and followers don’t pay salaries.
- ×
Nor subcontract to juniors — 22+ senior years, no intermediate layers.
- ×
Nor lock you in — month to month, full access to your accounts. You stay because it works.
- ×
Nor invent case studies — real accounts with real data before you sign anything.
- ×
Nor filler PowerPoints — signed decisions, not pretty slides.
Sectors
Is this for my business?.
It depends on what you want to build.
We work with businesses that no longer want to improvise. That seek direction, not just execution.
A shared goal:
making every decision count.
Frequently asked questions
What our clients ask us.
How long until strategy shows up in pipeline?
The plan ships in 3-5 weeks. First quick wins typically signal in 60-90 days: tracking fixes, cuts to inefficient spend, campaign restructuring. Game changers (positioning, content, sales alignment) move pipeline between months 4 and 9. In long sales cycles, closed contracts attributable to the new strategy appear from month 6.
Can you work on our existing plan?
Yes. We don’t rewrite templates out of vanity. We start from your current plan, audit it against your real numbers (CAC, LTV, margin) and propose only the changes that move pipeline. If what you have is fine, we tell you. If 40% must go, we tell you that too. No attachment to inherited documents.
Do you do strategy only without execution?
Yes, and it’s quite common. Many clients contract audit and marketing plan as a closed product and then execute with their internal team or another agency. We charge strategy separately: if you later hire us for execution, great; if not, also fine. That avoids the conflict of interest of diagnosing and selling ourselves at the same time.
Do you work with our team or run everything?
Both. With mature internal teams, we step in as external direction and senior sparring: monthly meeting, decisions, occasional training sessions. With small or recently created teams, we direct and execute the critical pieces the first months until the house can take over. We define it at kick-off, with clear roles, owners and limits.
Monthly or per project?
Audit and plan are a closed per-project product. Strategic consulting and senior direction are monthly, no lock-in. You stay because it works, not because you signed 12 months. If a month we don’t add value, you leave. That filter forces us to deliver each month, not the contract.
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No strings attached, no smoke.
✓We respond within 24 hours
✓No sales pitch. Just strategy.
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