Sectors

We don’t sell to everyone.
We know inside
the sectors we work in.

Four B2B verticals with long sales cycles, rational buyers and decisions not made in 24 hours. Each has its language, funnel and metrics. That’s why we specialize.

Why only four sectors

We know the language. We know the decision-maker.

Some agencies claim to work for all sectors. In B2B with long cycles, that usually means they understand none. Industrial sells technical references to a purchasing manager. Energy sells trust to a distrustful buyer after years of cold calls. SaaS sells ARR to a three-person committee. Professional services sells authority to a client who asks for references before signing. The four logics are different.

We don’t bring a retail manual and swap the words. Each sector has its own acquisition system, operational metrics (supply point, MQL, ARR, file) and taboos. We work sectors where we have real cases and demonstrable track record, not where we might reach.

Knowing marketing isn’t enough. You have to know the sector that pays the invoice.

The four sectors

Four verticals. Four different systems.

Here are the sectors where we’ve worked deeply. One line per vertical so you see if we fit before talking.

Industrial
01Industrial

B2B digital marketing for manufacturers and industrial SMEs with 3 to 18-month sales cycles. Technical SEO by product line, Google and LinkedIn Ads targeted at purchasing manager and technical director, long nurturing and signed-contract attribution.

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What we do for industrial

  • Technical SEO with line architecture
  • Google and LinkedIn Ads to real decision-maker
  • Automated 6-18 month nurturing
  • Multi-touch attribution to contract
  • CRM and industrial ERP integration
Energy
02Energy

Direct acquisition for utilities, PV installers and self-consumption projects. We lower Kelisto/Selectra dependence by building direct channel and attributing each signup to the signed supply point.

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What we do for energy

  • SEO for utilities and installers
  • Sector-specific Google and Meta Ads
  • 3-9 month self-consumption nurturing
  • Attribution to signed supply point
  • CNMC-compliant copy
B2B SaaS
03B2B SaaS

Growth for B2B SaaS with 500k–15M€ ARR, PLG, SLG or hybrid motion. Programmatic SEO on alternatives and comparisons, LinkedIn ABM to buying committee and signed-ARR attribution integrating GA4, HubSpot/Salesforce, Stripe and product analytics.

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What we do for SaaS

  • Programmatic + product SEO
  • LinkedIn ABM to buying committee
  • Usage-state lifecycle
  • Signed-ARR attribution
  • GA4 + Stripe + product analytics stack
Professional
04Professional Services

Acquisition with authority for lawyers, consultants and engineers. Local SEO by practice area, partner LinkedIn editorial, review management within professional secrecy and high-intent Google Ads campaigns. Deontology compliance by design.

See the sector →

What we do for professional services

  • Local SEO by practice area
  • Partner LinkedIn editorial
  • Review management with professional secrecy
  • High-intent Google Ads
  • ICAM, ICJCE, OMC compliance

Is your sector here?

If you don’t fit, we tell you.

If your business doesn’t fit any of the four verticals, we don’t force it. There are generalist agencies that will, and they’ll do correct work on any. But if your sector is on the list, we know exactly who to talk to inside your company, what metrics to defend before the board and what taboos not to cross.

Start with a 30-minute diagnosis. We look at your business, market, positioning and funnel. We tell you honestly if we’re the right agency for you, or not. If not, we point you to who to go to.

Request diagnosis →

30 minutes. No commitment. No PowerPoint proposal.

Why these four

Four rules common to the four sectors.

It’s not coincidence we work these verticals. They share four traits that let us apply the same methodology with defensible results.

01

Rational buyer

In all four a committee decides, not an impulsive person. There’s homologation, comparison and trial before signing.

02

Long sales cycle

From 3 to 18 months between first digital contact and contract. That’s why nurturing and multi-touch attribution are central, not optional.

03

Concrete operational metrics

Supply points, MQL/SQL, signed ARR, opened files. Real metrics finance understands, not impressions or reach.

04

Marketing and sales aligned

In all four a human sales team closes. Marketing doesn’t replace sales: it feeds it with qualified, traceable leads.

Sectors

Is this for my business?.

It depends on what you want to build.

We work with businesses that no longer want to improvise. That seek direction, not just execution.

EDP
Eleia Energía
Flame Analytics
Fotocasa
Santillana
Viacore
ULMA
Esnova
Ferrovial
Helvetia
ITC
Neodoc

A shared goal:
making every decision count.

Frequently asked questions

Before choosing a sector.

Do you work with sectors not on the list?

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Generally, no. When we accept a client outside the four verticals it’s usually for specific fit (an adjacent case we already worked in another context), not as rule. If your sector isn’t here, the honest thing is telling you you’ll get more value from an agency specialized in yours. In the initial diagnosis we tell you before charging a single euro.

Why aren’t you in retail, ecommerce or B2C?

+
Because they have different funnel logic and measurement. In B2C, the cycle is hours or days, one person decides and attribution is relatively simple. In B2B with long cycle, everything changes: buying committee, pipeline metrics, multi-touch attribution over months, technical content. There are excellent B2C agencies; we’re not them. And vice versa.

Do you accept direct competitors in the same sector?

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No. Firm one-client-per-competitive-niche policy. If we work with a regional utility, we don’t take another competing for the same tariffs. If we work with a manufacturer of a specific component, we don’t take their direct competitor. That niche exclusivity is what lets our clients trust us with their SEO, bids and pipeline data without fear.

Will you open more sectors?

+
Yes, as we have real cases to defend. Construction and infrastructure and B2B logistics are the next two we’re preparing, both meeting the four rules (rational buyer, long cycle, operational metrics, marketing-sales aligned). When we have active accounts with results, we publish them as independent sectors.

What if my company touches several sectors at once?

+
Happens often. An industrial engineering consultancy falls between Industrial and Professional Services. A SaaS for utilities falls between SaaS and Energy. We decide in the diagnosis: we work with the dominant sector and apply what we’ve learned from the adjacent. They’re not watertight compartments.

Next step

Let’s start with the diagnosis.

30 minutes. We look at your sector, your business and your funnel. We tell you if you fit, in which vertical and what to move first. If we’re not the right agency, we tell you too.

Tell us about your sector

or write directly to jrgarcia@esconzeta.com