A differentiated value proposition
Who you’re for, against whom you compete and why they should choose you. A main message that holds up against your real competitors and is understood in one read. Consistent between marketing, sales and leadership.
Service / Consulting & strategy
Consulting,
before execution.
For B2B companies with a real decision-maker, regardless of size. We work with you on what to move and why. How, when and with whom to execute it is decided afterwards, inside the consulting itself, with no upfront commitment to channels or providers.
No conflict,
of interest.
0%
of what we decide in consulting is tied to contracting our execution. If we later coordinate your team, your agency or ours, it’s signed separately. That separation is the only way the diagnosis can be honest.
Policy
Consulting and strategy are always contracted separately from execution
What we mean by consulting
Consulting is ordering the business before moving anything: for whom, against whom, with what message, which channels to prioritize, which metrics matter. Action comes after, decided inside consulting with data on the table, not before starting.
Profile leading the work
A senior profile with experience across very different projects and sectors leading every account. No subcontracted juniors, no account managers learning your business while billing..
What you take away
Four deliverables. Applicable from month one.
We don’t sell hours, 60-page plans or meetings to confirm what you already know. We deliver four assets that sustain your marketing decisions for the year. Each one has an owner, a deadline and a metric.
A prioritized, defensible strategy
A quarterly roadmap with three types of moves: what moves the business in 90 days, what builds brand and demand at 6-12 months, and what to stop right now. Each move with rationale, owner and expected cost.
A business-tied metrics dashboard
MQL, SQL, CAC, LTV, payback and funnel velocity by channel and by quarter. No vanity. Connected to your real CRM or Excel sheet, not a demo dashboard. Tells you whether your investment is paying off.
A decision framework for when action arrives
Before choosing agency, channel, tool or internal hire, the decision goes through a shared framework: fits the strategy, moves the right metric and can be measured. Action is decided inside consulting, not beforehand; with or without us executing.
Let’s talk about your case
30 minutes with leadership. No sales pitch, just judgment..
How we work it
Four steps. No shortcuts.
The process is the same in every case. What changes is the depth of each step based on the business. No generic templates, no escalation to juniors, no filler meetings.
01
Initial conversation
30 minutes with leadership, no sales pitch. We understand the business, the moment and the pain point. If we don’t fit, we point you to who does.
02
Immersion with your data
We audit channels, message, data and competition with access to your real numbers (no estimates). Short interviews with leadership, sales and, if relevant, current clients.
03
Decisions on the table
Working session with leadership where we agree on priority moves, what to stop and what to park. Each decision is documented with owner, deadline, expected cost and impact.
04
Periodic accompaniment
Periodic leadership sessions, metrics review and adjustments based on real data. Cadence depends on the case. Action (when, how, with whom) is decided here, not before.
01
Initial conversation
30 minutes with leadership, no sales pitch. We understand the business, the moment and the pain point. If we don’t fit, we point you to who does.
02
Immersion with your data
We audit channels, message, data and competition with access to your real numbers (no estimates). Short interviews with leadership, sales and, if relevant, current clients.
03
Decisions on the table
Working session with leadership where we agree on priority moves, what to stop and what to park. Each decision is documented with owner, deadline, expected cost and impact.
04
Periodic accompaniment
Periodic leadership sessions, metrics review and adjustments based on real data. Cadence depends on the case. Action (when, how, with whom) is decided here, not before.
What you won’t find
What we DO NOT do.
As important as knowing what we do is knowing what we refuse. These are the limits that let us work with judgment, not volume.
- ×
We don’t sell hours — we sell judgment and applicable decisions.
- ×
Nor vanity metrics — impressions and followers don’t pay salaries.
- ×
Nor subcontract to juniors — 22+ senior years, no intermediate layers.
- ×
Nor lock you in — month to month, full access to your accounts. You stay because it works.
- ×
Nor invent case studies — real accounts with real data before you sign anything.
- ×
Nor filler PowerPoints — signed decisions, not pretty slides.
Sectores
¿Y esto es para mi negocio?.
Depende de lo que quieras construir.
Trabajamos con negocios que ya no quieren improvisar. Que buscan dirección, no solo ejecución.
Un objetivo común:
que cada decisión cuente.
Frequently asked questions
What our clients ask us.
What kind of company is this consulting designed for?
For B2B companies with a product or service already validated in the market and with a decision-maker available (CEO, sales lead or partner). We work with very different sizes: from growing SMEs to consolidated companies with high revenue. We don’t fit companies still validating product, or teams where marketing is run by a junior without authority to move decisions.
Do you execute or just consult?
Consulting and strategy are contracted separately from any execution. If after ordering strategy it makes sense to execute, we decide together how (your internal team, your current agency, market freelancers or our Performance, Brand & Content, Web & AI or Data services). That separation is the only way the diagnosis is honest: we don’t propose a channel because we sell it.
Who leads the consulting?
A senior profile with experience across very different projects and sectors leading every account. No subcontracted juniors, no account managers learning your business while billing. The point of contact stays the same throughout the relationship.
Which sectors do you have experience in?
We work with active clients in very diverse sectors: energy, industrial storage, retail SaaS, pharma, legal, manufacturing and professional services. Consulting works because it’s been tested in businesses with sales cycles from 3 to 18 months, varying average ticket and very different sales structures.
How much does B2B marketing consulting cost in Spain?
The Spanish market in 2026 moves across three ranges depending on the model: one-off diagnoses €800-3,500 (depending on depth and deliverables); senior consultant monthly retainers €600-2,500/mo (session + review + access); external strategic direction with deeper involvement €1,500-4,500/mo (weekly or biweekly sessions, interlocution with team and agencies). The specific proposal for your case is defined after the first conversation, based on scope, frequency and duration. We don’t work by the hour: we work on a relationship with a clear business goal.
How long until consulting shows in the business?
First quick wins usually appear in 60-90 days: tracking fixes, cuts to inefficient spend, message restructuring. Deeper moves (positioning, content, marketing-sales alignment) move pipeline between months 4 and 9. In B2B with long sales cycles, closed contracts attributable to the new strategy appear between months 6 and 12.
Is there lock-in?
Only the minimum needed for the work to take real effect. After the minimums, month-to-month with no lock-in: you stay because it works, not because you signed 12 months. That’s the only condition that forces us to deliver each month instead of resting on a yearly contract.
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Hablemos de tu negocio.
El primer paso es una conversación.
Sin compromiso, sin humo.
✓We respond within 24 hours
✓No sales pitch. Just strategy.
✓First conversation free, no commitment